Writer · Director · Umara Pictures

Ritika
Chauhan

Writer · Director · Screenwriter · Since 2016

Scroll

About the filmmaker

Ritika Chauhan is a writer, director, and screenwriter working across ad films, branded content, webseries, and feature films since 2016. With experience spanning across ad agencies, production houses, and independent projects, she brings a strong understanding of both storytelling and execution.

Her voice is rooted in observation and emotions — focusing on stories that resonate with people in an honest and impactful way. As a screenwriter, she has also worked on web series projects including Swipe Crime and Bisaat on Amazon MX Player.

Based in India

Working since 2016

Founder, Umara Pictures

Specialising in Films · Branded Content · Campaigns · Webseries

10+ Years of work

20+ Brands worked with

What we can do for you

Bring alive
your stories

Creative direction

A complete creative vision from ideation to technical direction. We can help create your visual identity through aesthetically strong narratives which will give your content a distinct voice.

Concept & Script

Words that work on paper and on screen. Scripts, storyboards, and creative concepts across formats.

Production

End-to-end execution — crew, casting, locations, shoot, post production. One roof, one vision, zero compromise on craft.

Behind the lens

On set — studio

Camera work

Automobile shoot

Beauty campaign set

On set — in action

Newly Weds

Research & development

The crew

Production day

On location

Post production

Reviewing playback

Monitor check

Editing suite

Scroll to explore

Umara Pictures

"We're here to make films that don't just look good
— but feel right"

Umara Pictures is a new-age, quality-driven production house and creative agency. Built as a creative umbrella, we bring together craft, collaboration, and a skillful team to create films that leave a lasting impact. At the core of everything is human-centric storytelling.

Brands & clients

From FMCG giants to tech companies, from beauty to lifestyle brands — Ritika & Umara Pictures, have collaborated with multiple ad agencies and production houses in her journey so far to build campaigns that connect, convert, and leave a mark across PAN India TGs.

Ritika
Chauhan

Films &
Campaigns